Thursday, 30 January 2014
Monday, 27 January 2014
The E-mail Drama...!!
The E-mail Drama...!!
A nascent look at email based marketing -
Samsung Galaxy4 for only 15,000/- ??? Hell yeah!! But wait, its in my 'promotions' folder and not the usual 'inbox'... Now I wonder why..Lucky thing I checked.. Promoting products, brands, offers have never been so cheaper and widespread before. And the marketers are wasting no time in filling up the receiver's inbox to the brim irrespective of whether you are interested or not. They can only try because we as consumers have all the magical defensive walls to prevent them from preventing them from 'spamming' our inbox. Be it the mail service providers now segmenting un-subscribed mails to 'promotions' folder or our very lack of zeal to even open a random mail and deleting without a single thought. The marketers are now faced with with the daunting task of somehow getting a click and the mail opened by a receiver so they can do some business (click per pay I meant.... ssshhhhhhhh). Life for a marketer and a mail addict have never been tougher. Au Revoir
A nascent look at email based marketing -
Samsung Galaxy4 for only 15,000/- ??? Hell yeah!! But wait, its in my 'promotions' folder and not the usual 'inbox'... Now I wonder why..Lucky thing I checked.. Promoting products, brands, offers have never been so cheaper and widespread before. And the marketers are wasting no time in filling up the receiver's inbox to the brim irrespective of whether you are interested or not. They can only try because we as consumers have all the magical defensive walls to prevent them from preventing them from 'spamming' our inbox. Be it the mail service providers now segmenting un-subscribed mails to 'promotions' folder or our very lack of zeal to even open a random mail and deleting without a single thought. The marketers are now faced with with the daunting task of somehow getting a click and the mail opened by a receiver so they can do some business (click per pay I meant.... ssshhhhhhhh). Life for a marketer and a mail addict have never been tougher. Au Revoir
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