Email marketing better than socail media media !!!

Simple.... Because it moves the conversation about your business to a more personal environment — the in-box. Email provides you the most direct line of communication for conversion to sales … which is why the most savvy online marketers have no intention of giving it up any time soon.

It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”
All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work.

What works is a value exchange — your valuable information for your prospect's valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.
Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).

Permission Based Email Marketing

Promoting and marketing via emails has always been frowned upon. Be it of the websites you frequent or of the ones you have never even heard of before. Even receiving mails from sites that we would like to subscribe to due to some events, contests or products/services becomes monotonous after a certain time period and it all but pushes the individual from the bracket of 'would like to subscribe' to 'no more interested' bracket.
Here comes in a new player called the 'permission based marketing'. Now this player has a simple game plan, send mails to only those who subscribe and none more. No more are you frowned upon as a spam or an unwanted mail sender. But to be known of first you do need to send a random mail to the database you have collected to check whether you have a shot at their interest.
When done right, email marketing can be a powerful and effective marketing tool. It allows you to communicate with customers or members and build a relationship based on value and trust. But when it’s not done right done, email marketing can hurt you and your brand, and turn away previously happy clients. This is why it’s so important to only send permission- based emails to your subscribers.
Plus the unsubscribe option should be made crystal clear so as not to have patrons hate your brand/product/service in future.
So keep these simple rules in mind and influencing the email based consumer and market isn't that far off from being wooed.

Regards,
Have a nice day ! 

Evolution of Search Engines - Date lines of who and how..

The E-mail Drama...!!

The E-mail Drama...!!
A nascent look at email based marketing -

Samsung Galaxy4 for only 15,000/- ??? Hell yeah!! But wait, its in my 'promotions' folder and not the usual 'inbox'... Now I wonder why..Lucky thing I checked.. Promoting products, brands, offers have never been so cheaper and widespread before. And the marketers are wasting no time in filling up the receiver's inbox to the brim irrespective of whether you are interested or not. They can only try because we as consumers have all the magical defensive walls to prevent them from preventing them from 'spamming' our inbox. Be it the mail service providers now segmenting un-subscribed mails to 'promotions'  folder or our very lack of zeal to even open a random mail and deleting without a single thought. The marketers are now faced with with the daunting task of somehow getting a click and the mail opened by a receiver so they can do some business (click per pay I meant.... ssshhhhhhhh). Life for a marketer and a mail addict have never been tougher. Au Revoir